Firsthand Experience Guides Sportsmen’s Brand Buying Decisions

FERNANDINA BEACH, Fla. — When it comes to purchasing goods from a particular brand, both hunters and anglers overwhelmingly agree that their personal experience using a company’s products, more than any other factor, influences their decision on whether to buy future items under the same brand name. Asked by HunterSurvey.com and AnglerSurvey.com to check all of the considerations that go into making such purchase decisions, 80.6 percent of hunters and 77.1 percent of anglers cited firsthand experience with a brand as a key factor.

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